I had a conference call meeting with the Canadian Sales Manager and one of his technical gurus, to discuss e-store. They told me there was no additional charge as it was considered part of BBNC as of ver 6.10, although for reasons I do not understand, one has to request that the parts associated with setting up an e-store are "unlocked". The only cost mentioned was if we wanted BB to create the e-store for us - we do not.
As for "Jaguar" vs "Moped", I'm afraid that e-store is a very long way from being the "Jaguar". It appears to me to have very basic features only, but it does include a "shopping cart" and other things I think potential donors would expect to see. Some organizations have made e-store look good - check out
www.leprosy.ca/SSLPage.aspx?pid=217, which was set up by one of our own from this forum, Jennifer Chase. The fact that it is integratged with RE is the deal maker for us.
We also have used creative approaches to some types of "symbolic giving". For example, I use a Fundraiser with Personal Pages for certain animals requiring funding for extraordinarly expensive procedures. Users are able to pick out an animal to support by donating specifically to that animal's care via their personal page. The pages includes a slideshow about the animal -we even show x-ray results in some cases to emphasize badly broken bones needing repair -- and updates on its condition, and of course the usual thermometer, donor list, etc. If anyone wants to peek at this setup, the address is:
www.ottawahumane.ca/gifts/buddy_and_belle.cfm. However, for a large group of "gift" choices, I think a true e-store application is the way to go. Ask me later, after I have made my first attempt at setting up an e-store, if I still think it is a good idea!