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This book is a non-technical guide to The Raiser’s Edge for the fundraising
professional: front-line fundraisers in annual giving, major gifts, events, membership and the other specialties of fundraising as well as the leadership of development and advancement departments. It will educate them about what The Raiser’s Edge can do for them and their departments to help them more effectively work with the staff who are responsible for data entry and output. It will teach them the ways in which they can be reasonably expected to use The Raiser’s Edge themselves in their day-to- day fundraising work without needing to become database experts. And it will provide the managers of the database staff the non-technical details they need to know to recruit, manage and retain quality database personnel. |
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