Wednesday, 25 August 2010 22:48
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A non-profit organization's online presence and fundraising strategy will determine the success of its campaigns and constituent loyalty in a struggling economy. By providing a full circle marketing initiative with your website, direct mail, email communication, and social networking, you encourage constituents - donors, members, volunteers, fundraisers and event participants - to actively participate with your organization and share exciting news with their networks.
There was a time that a simple donation page, an individual event registration, a one-time membership payment, provided the funds non-profit's need to succeed with outreach and core initiatives. With approximate unemployment rates of 10% in the United States, 8.5% in Canada, and over 10% averaged for European countries, those same constituents who gave generously in the past are now looking for the cause that reaches them emotionally or is a political urgency requiring them to open their wallets. Organizations must market themselves on a personal level through online one-stop sources, social networking resources, fundraisers who believe in the mission because it has impacted their life or the lives of loved ones, and advocacy action in a volatile political climate.