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Beyond the Big Red Thermometer: Using RE to Analyze Fundraising Performance
Session Level: Intermediate Speaker: Elizabeth Oswalt Session Description: Do you know how to use the big red campaign thermometer in The Raiser's Edge to monitor performance toward your goal but find analytical reports baffling? Do you compare apples to oranges in reports or end up manipulating data in Microsoft Excel®? Does your organization have a strategic plan and fundraising performance goals outlined but no strategy for measuring them in The Raiser's Edge? This is the session for you! We'll cover key data requirements for accurate reporting, defining and implementing Campaigns, Funds, Appeals, and Packages. We'll also review how to use advanced reporting to generate statistics on appeal profitability, donor giving trends, and fundraising performance.
__________________ Peter Gulka
Chief Bus Driver
Blackbaud User Society www.blackbus.org
Our annual fund campaign is split into two solicitations: Fall and Spring. I need to set this up in Raiser's Edge using Campaign, Categories, Appeal, and Packages. Does anyone know of documentation for naming guidelines? I cannot find it in KnowledgeBase. Thanks!
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