[Peter Gulka]

Session Level: Intermediate
Speaker: Molly Maple
Session Description: In this session, we will take the direct mail appeal process from start to finish. We'll cover identifying groups, deciding who gets what version, and segmenting the groups into the right pieces (using quick mail's segment tab and exporting for mail houses). We'll also explore how to manage the responses using bar codes and business rules, and analyzing the success of your campaigns. Do you find yourself wishing that there was a better way to deal with the influx of direct-mail responses? If so, you'll love being able to manage responses through barcode scanning — and we'll show you how!