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No Place Like Home To Find Major Gift Prospects, Start In-House The proof is in this pudding (paper), A Pauper’s Guide to Electronic Screening. When it comes to major giving, most educational institutions rely too much on the data gathered on prospects from outside sources, and not enough on the data they have in hand, says data mining expert Peter B. Wylie.
Looking for Major Gift Prospects? Look No Further Than Your Online Donors
Where the Alumni Money Is With just two simple pieces of data — data that are in your database today — you can identify huge pockets of giving, according to this white paper.
Hitting One Out of the Park What Baseball and Data Mining Have in Common In this paper, Peter looks at the 80-20 rule, for sports and for mining your data to find likely donors.
Five Easy Pieces A Few Bits of Data Can Go a Long Way You can use five pieces of data (all of which you are collecting now) to build a simple scoring system that will help you identify the best prospects in your database. In this paper, Peter shows you how.
Calling All Callers How and Why You Should Analyze Your Call Center Data What makes a successful call? Is it the experience level of the caller, the giving history of the recipient, or the length of the call? Your call center data can give you the answer, if you ask.
Happy reading, Sarah
__________________ Sarah Hull
Renegade Researcher
Somewhere in New Jersey
"Isn't life wonderful, Brain? Just think, we started out as lab mice forced to spend the whole day working our way through frustrating mazes that went absolutely nowhere. Now we get to do what humans do!" -Pinky
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