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Building an Effective and Interactive Internet Strategy
Session Level: Beginner/Intermediate
Speaker: Steve MacLaughlin
Session Description: Few would argue that having an Internet strategy is very important. Many organizations don’t realize that online communication can be a great tool for managing campaigns, and they often struggle with developing and maintaining effective Internet marketing. In this session, you’ll learn how to build an effective Internet strategy, and we’ll highlight all of the things your Web site could accomplish for your organization. We’ll share best practices and give you practical steps you can immediately put to use to improve your organization’s online communication. We’ll also examine a few case studies to learn how other organizations use these best practices successfully.
Last edited by Peter Gulka; 10-11-2006 at 08:02 AM.
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