[hullsa]

I wasn't sure where to post this..(the Lounge didn't seem quite right), but thought they might be of interest.

You now can access 6 articles by Peter Wylie, data-mining guru, at CASE for free:
http://www.case.org/Content/Miscellaneous/Display.cfm?contentItemID=4458

No Place Like Home
To Find Major Gift Prospects, Start In-House
The proof is in this pudding (paper), A Pauper’s Guide to Electronic Screening.
When it comes to major giving, most educational institutions rely too much on the data gathered on prospects from outside sources, and not enough on the data they have in hand, says data mining expert Peter B. Wylie.

Looking for Major Gift Prospects?
Look No Further Than Your Online Donors

Where the Alumni Money Is
With just two simple pieces of data — data that are in your database today — you can identify huge pockets of giving, according to this white paper.

Hitting One Out of the Park
What Baseball and Data Mining Have in Common
In this paper, Peter looks at the 80-20 rule, for sports and for mining your data to find likely donors.

Five Easy Pieces
A Few Bits of Data Can Go a Long Way
You can use five pieces of data (all of which you are collecting now) to build a simple scoring system that will help you identify the best prospects in your database. In this paper, Peter shows you how.

Calling All Callers
How and Why You Should Analyze Your Call Center Data
What makes a successful call? Is it the experience level of the caller, the giving history of the recipient, or the length of the call? Your call center data can give you the answer, if you ask.

Happy reading,
Sarah